Social Media Design Guidelines

Social media is a free advertising tool – by posting regularly valuable content with engaging graphics attached you can easily maximise the brand recognition and connect your target audience with your business and services. If your post image can make the users pause scrolling and pay attention to what you actually posted, you are on your way to gain more followers.

Dimensions

Facebook

Cover

16:9 aspect ratio

Profile picture

1:1 aspect ratio | 400 x 400px

Ad

Carousel

  • Maximum file size: 30MB
  • Minimum dimensions: 1080 x 1080px
  • Minimum cards 2, maximum 10

Images that consist of more than 20% text may experience reduced delivery.

Images
  • Dimension: 1080 x 1080px (square), 1200 x 627px (rectangle)

Images that consist of more than 20% text may experience reduced delivery.

Video
  • Recommended H.264 compression
  • Ratio: 9:16 to 16:9
  • Video File Size: 4GB Max
  • Video Length Minimum: 1 second
  • Video Length Maximum: 240 Minutes

Video thumbnail images that consist of more than 20% text may experience reduced delivery.

Post

Image
  • Verticle: 1080 x 1350px
  • Horizontal: 1200 x 628px
  • Square: 1080 x 1080px
Video
  • Recommended video size is 1280 x 720 landscape, 720 x 1280 portrait.
  • Minimum width 600 pixels for both landscape and portrait.
  • Landscape aspect ratio is 16:9.
  • Portrait aspect ratio is 9:16.
  • Max file size is 4GB.
  • Recommended video formats are .MP4 and .MOV.
  • Video length max is 120 minutes.
  • Video max frames 30fps.

Instagram

Profile Picture:

  • 1080 x 1080px

Post:

  • (Square) 1080 x 1080px
  • (Verticle) 1080 x 1350px

Ads:

Square
  • Minimum Resolution (600 x 500 pixels)
  • Maximum Resolution (1936 x 1936 pixels)
Landscape
  • Minimum Resolution (600 x 315 pixels)
  • Maximum Resolution (1936 x 1936 pixels)
Vertical
  • Minimum Resolution (600 x 750 pixels)
  • Maximum Resolution (1936 x 1936 pixels)
Video
  • File size can be up to 4 GB max.
  • Your video ads in Feed can be up to 120 seconds.
  • Square – 1:1 | Landscape – 1.91:1 | Vertical – 4:5

Linkedin

Profile Picture

  • Dimensions: 400 x 400 px

Cover Photo

  • Dimensions: 1584 x 396 px

Ads

  • Dimensions: 1200 x 627 px
  • Image upload maximum weight: 5MB
  • Image upload supported types: JPEG, GIF, PNG

Twitter

Profile Picture

  • 400 x 400px

Cover Picture

  • 1500 x 500px
  • Max size: 10 mb

Note: The cover space is also a perfect place to advertise events such as talks, webinars, new books, and many others.

Post

  • 1024 x 512 px
  • Max size: 5 mb
  • Media type: photos, GIFs, and videos
  • Cards Image: 800 x 320 px
  • Summary Card Image: 280 x 150 px
  • Video: 720 x 720 (square), 1280 x 720 (landscape), 720 x 1280 (portrait), Max length: 140 secs