Video Creation Guidelines

In addition to text, video has also challenged other mediums like images, infographics, and podcasts. Although video will never completely replace these mediums, it certainly will continue to expand as “the most popular content consumed globally.”

Music

Audio library of sound effects and royalty-free music and sound effects that you can download for your videos.

Tools

  • For heavy animation – After effects
  • For basic animation – Openshot Video editor, Windows movie maker, Final Cut Pro
  • For compressing videos – Handbrake

Transitions

Common transition you can use. 

  • Cut 
  • Dissolves 
  • Fade to/Fade from Black – 
  • Wipes
  • Whip Pan
  • Zoom

Source – https://biteable.com/blog/video-transitions-effects-examples/

Subtitles

Here’s how you determine your subtitles’ XR:

  • ​Open your project in the subtitling/authoring tool you’re using.
  • Measure your video preview’s height in pixels (use Command+Shift+4 on Mac, Cropper app on Windows).
  • Measure your subs’ x-height the same way.
  •  Use any calculator to determine the size: XR = x-height ÷ video height × 100
  • Voila! — you got your value, which in my example equals 16 ÷ 640 × 100 = 2.5%

General Guidelines for Subtitles

  • As a minimum there should be a prominent black stroke of 1 or 2 px
  • Each subtitle should be written in 1 or 2 lines
  • CPS (Character per second) should be under 20
  • CPL (Character per line) Try keeping CPL under 37 characters.
  • Use (INAUDIBLE) if there is an audio that you cannot understand (eg: because of an accent) Eg: (INAUDIBLE)
  • If the sound is inaudible because of another sound effect (noise, etc…), please write the source of thenoise: (CROWD MURMURING)

Facebook

1. Shared Post Video 

Guidelines

  • Recommended video dimensions is 1280 x 720 for Landscape and Portrait.
  • Minimum width is 600 pixels (length depends on aspect ratio) for Landscape and Portrait.
  • Landscape aspect ratio is 16:9.
  • Portrait aspect ratio is 9:16 (if video includes link, aspect ratio is 16:9).
  • Mobile renders both video types to aspect ratio 2:3.
  • Max file size is 4GB (1.75 GB maximum in Sprout).
  • Recommended video formats are .MP4 and .MOV.
  • Video length max is 120 minutes (45 minutes if uploading in Sprout).
  • Video max frames 30fps.

Character Limits

  • Maximum count: 2,200 characters.
  • Recommended: 90 characters (if link is used).
  • Headline max: 25 characters.
  • Link description max: 30 characters.

2. Facebook Video Ad Specs – Desktop News Feed Link Video (Landscape, Square & Right Column)

 

Video Guidelines

  • Recommended video dimensions is 1280 x 720 for Landscape and Square.
  • Minimum dimensions 600 x 315 (1.9:1 landscape) or 600 x 600 (square).
  • Landscape aspect ratio is 16:9.
  • Square aspect ratio is 1:1.
  • Max video file size is 4GB.
  • Recommended video formats are .MP4 and .MOV.
  • Video length max is 120 minutes.
  • Video max frames 30fps.

3. Facebook Carousel Video Ads

Video Guidelines

  • Recommended video dimensions is 1080 x 1080 for Landscape and Square.
  • Minimum dimensions 600 x 315 (1.9:1 landscape) or 600 x 600 (square).
  • Square aspect ratio is 1:1.
  • Max video file size is 2.3GB.
  • Recommended video formats are .MP4 and .MOV.
  • Video length max is 30 seconds or less (continuous looping is up to 90 seconds).
  • Video max frames 30fps.

4. Facebook Stories (Ads & Organic Posts)

  • Minimum dimensions 500 x 500
  • Aspect ratios: 1.91 to 9:16, with colored gradient bars rendered above and below videos under 9:16. The text field will also be placed under below videos smaller than this aspect ratio.
  • Max video file size is 4GB
  • Max video length is 15 seconds
  • Recommended video formats are .MP4 and .MOV.

Instagram

1. In Feed Video/video ad (Landscape, Square & Vertical)

  • Minimum resolution for landscape video is 600 x 315.
  • Minimum resolution for square video is 600 x 600.
  • Minimum resolution for vertical video is 600 x 750.
  • Landscape aspect ratio is 16:9.
  • Square aspect ratio is 1:1.
  • Vertical aspect ratio is 4:5.
  • Max file size for all formats is 4GB (*100MB maximum for Sprout Direct Publishing and 512MB maximum for Sprout Mobile App Flow Publishing).
  • Recommended video formats are .MP4 and .MOV.
  • Video length max is 60 seconds.
  • Video max frames 30fps.

2. Carousel Video Ad

  • Minimum resolution is 600 x 600.
  • Max resolution is 1080 x 1080.
  • Aspect ratio is 1:1.
  • Max file size is 4GB.
  • Recommended video formats are .MP4 and .MOV.
  • Video length max is 60 seconds.
  • Video max frames 30fps.

3. Instagram Stories (Ads & Organic Posts)

  • Recommended resolution is 1080 x 1920.
  • Minimum resolution is 600 x 1067.
  • Aspect ratio is 9:16.
  • Max file size is 4GB.
  • Recommended video formats are .MP4 and .MOV.
  • Video length max is 15 seconds.

4. IGTV

  • Recommended resolution is 1080 x 1920.
  • Minimum resolution is 720.
  • Aspect ratio is 9:16 (recommended), or 16:9 is also supported. In-feed previews show at 4:5.
  • Videos are minimum 1 minute and maximum 15 minutes long when uploading from mobile. You can upload a video up to 1 hour using desktop.
  • Max file size for videos less than 10 minutes is 650MB. For videos up to 60 minutes, it’s 3.6 GB
  • The required file format is MP4

Twitter

1. Twitter Landscape & Portrait Videos / Video Ad

Video Guidelines

  • Landscape recommended dimensions: 320 x 180 (256K bitrate), 640 x 360 (768K bitrate) and 1280 x 720 (2048K bitrate).
  • Portrait recommended dimensions: 240 x 240 (256K bitrate), 480 x 480 (768K bitrate) and 640 x 640 (1024K bitrate).
  • Minimum dimensions for both is 32 x 32.
  • Maximum dimensions for both is 1280 x 1024.
  • Aspect ratios are between 1:2.39 to 2.39:1.
  • Max file size is 512MB.
  • Recommended video formats are .MP4 for web and .MOV for mobile.
  • Video length max is 140 seconds.
  • Video max frames 40fps.

LinkedIn

1. Shared Video

Video Guidelines

  • Aspect ratio is 1:2.4 to 2.4:1.
  • Max file size is 5GB.
  • Accepted video formats are .ASF, .AVI, .FLV, .MOV, .MPEG-1, .MPEG-4, .MKV, and .WebM.
  • Video length minimum is 3 seconds, max is 10 minutes.
  • Video max frames 60fps.

2. Video Ads

Video Guidelines

  • Required dimensions are: 480 x 360 (360p), 640 x 360 (360p wide), 640 x 480 (480p), 960 x 720 (720p), 1280 x 720 (720p wide), 1440 x 1080 (1080p), 1920 x 1080 (1080p wide)
  • Maximum file size is 200 MB
  • The accepted video format is .MP4
  • Video length max is 30 minutes, although LinkedIn’s guidelines state most ads perform best at around 15 seconds
  • Frame rate must be less than 30fps.

Youtube

1. Shared Video

Video Guidelines

  • Aspect ratio is 1:2.4 to 2.4:1.
  • Max file size is 5GB.
  • Accepted video formats are .ASF, .AVI, .FLV, .MOV, .MPEG-1, .MPEG-4, .MKV, and .WebM.
  • Video length minimum is 3 seconds, max is 10 minutes.
  • Video max frames 60fps.

2. Video Ads

Video Guidelines

  • Required dimensions are: 480 x 360 (360p), 640 x 360 (360p wide), 640 x 480 (480p), 960 x 720 (720p), 1280 x 720 (720p wide), 1440 x 1080 (1080p), 1920 x 1080 (1080p wide)
  • Maximum file size is 200 MB
  • The accepted video format is .MP4
  • Video length max is 30 minutes, although LinkedIn’s guidelines state most ads perform best at around 15 seconds
  • Frame rate must be less than 30fps.