Website Content Tips

A business’ website establishes them in the digital space. Hence, it’s imperative that the content is done right. 

Step 1: Understand the offering 

Talk to your client, understand the offering, the brand value proposition, and vision, inside out. 

Based on the discussion, collect the following info: 

  • Key Offering
  • USP
  • Benefits of the offering
  • Features that make the offering special
  • Pricing/Free use
  • Testimonials (if any)
  • Client logos  (if any)

Ideally, your website homepage should contain all the above information. 

Step 2: Decide a keyword apart from the brand name

Focus on one keyword per page and that should be built around the key offering of the brand. 

Step 3: Decide the sections of your homepage

Banner

It should have a headline (Key-offering), subheading (USP), and conversion-driven CTA (call to action)

Subsequent sections

The sequence of the sections has to be decided based on your own judgment. The best way to go about it is first to decide the headings/subheadings for each section of your homepage, setting flow, and then filling in the content. 

The inverted pyramid approach

To decide which information comes where- use the inverted pyramid style. Think like your audience and figure out which information would be the most valuable to them in conversion and then arrange information in descending order of importance.

Tips to keep in mind

Check your competitors

Always do a competition analysis to know what kind of content they have and do keyword research on their website to know which keywords are they ranking for. Then chose the ones that work with your brand as well.

Always be precise but informative

User’s skim through a website at first glance, you have 6 seconds to catch their attention. So, make sure that you have short, informative headings on your website to guide the reader’s eye. Only if these headings interest the reader, they’d read the subtexts. 

Show don’t tell

Website content should be always written keeping the visuals in mind. You need to build content in such a way that the text supports the visuals and vice-versa. If you’re saying, we provide live chat support, show your chat support screen. 

Repeat CTAs

Experiment with CTAs at the end of multiple sections of your homepage. These CTAs could vary depending on the content of the section they follow but do provide the visitor the chance to click on the CTA at regular intervals to drive better conversions. 

Put adjectives in the right place

Here’s a great piece of advice that we came across-